Watch Cineb. An A-list K-pop star named Kwon visits an American production house to shoot his latest kimchi commercial. He's dead set on wearing dreadlocks for the video, but is met with strong opposition by the company's head of marketing, a woman named Adrienne, who is wary of the media's backlash. The two go head to head in a battle involving deception, bribery, theft, and viral videos, in an attempt to get their own way.